We're getting super excited for the soon to be released A.D project, so we thought it was about time we shared some more info with our lovely blog readers. A.D is a concept graphic collection taking inspiration from historical events in the city of London. Previous collections include prints based on Jack The Ripper and The Great Plague. Third up is 'The Great Exhibition'. Staged by Prince Albert and Henry Cole, it showcased exhibits of culture and history including the Koh-I-Noor diamond, Ornate Vignettes and Daguerreotype photography amongst others. We interviewed Joel Clifford who heads up A.D, see the full interview below...
The aim of A.D. is to provide a conceptual t-shirt range which focus' on all element involved in such a project: artwork, content, print quality and product. Each Limited edition T-shirt is uniquely hand printed and inspired by historical events that have shaped London into the city it is today.
We've seen some gory London centric subjects tackled as part of this on going project (Jack the Ripper & The Plague) what is the inspiration for the latest collection?
No gore this time! This next collection takes inspiration from The Great Exhibition which took place in Hyde Park, London in 1851. This was staged by Prince Albert and Henry Cole to showcase outstanding exhibits of culture and industry. The koh-i-noor diamond, daguerreotype photography, ornate vignettes and the destruction of the burning glass structure which had hosted the exhibition (the original Crystal Palace) form the macabre yet beautiful aesthetic of this limited t-shirt range.
Explain the process...from idea to production...
We start by researching historical events in Londons past. Choose one which inspires artistic ideas and start to develop graphics/illustrations that form the narrative of our capitals chosen event. We then sample hand printed t-shirts and choose the final designs which we feel best represents the collections concept and A.D's brand aetsthetic. It is then down to the physical production of hand screen printing the product. As its such a limited range the emphasis is on the individuality of each T-Shirt. A.D hand print all the product in our London print studio.
How did you get into tee shirt design & screen printing for such a influential high street brand?
I have worked with Topman for the past 5-6 years and was lucky enough to have the backing from my management to proceed with this venture. I initially studied illustration and from that the experience I have had within working in the fashion/music industry has really helped towards the position A.D. is in now. Support conceptually and creatively from fellow colleagues has been a massive part of where A.D. is at at the moment and i hope to continue these relationships in the future.
Any tips for aspiring designers?
Never give up
Don't forget to keep checking back on the Topman Blog for updates on A.D and other new collections...