Johnson Banks, a London-based design studio, recently collaborated with the Digital Media University of Ravensbourne to create this pretty cool 'Arkitypo' conceptual video that was six months in the making.
Now for the science bit - using the typeface selection as a starting point, the curators selected a specific typeface that began with the letter used for the art piece. Each letter was designed to represent the character graphically based on plenty of research and historical foundation. Typographers enjoy!
Click here for more images of the Johnson Banks Arkitypo: Letter Rotations project.