World's First Fully Shoppable Music Video

In its latest attempt to separate a unique retail experience from its competitors, SSENSE developed the world’s first interactive shoppable music video. The Canadian retailer uses an interactive hotspot technology from wireWAX in which the viewer is prompted with a “Shop This Look” link. If selected, the video will pause, and a box will appear with the artist’s outfit laid out in its entirety, presenting each item available for purchase through the brand’s webstore. 

In conjunction with this innovative launch, we also get a look at the video premiere of “I Think She Ready” featuring FKi, Iggy Azealea and Diplo. Check it out below...

Source: Hypebeast

Comments

[Jon]

It's not the worlds first, far from it. Even wireWAX has been used by other brands for video shops prior to this!